The 90•23 Burn
The Moves

The 23 That Create Growth.

These are not random busy-work activities. Each action must create, deepen, or advance a valuable opportunity.

Your Database

  • Call past clients with a reason, not a check-in
  • Work your annual review list
  • Reach out to everyone who closed 12–36 months ago
  • Follow up on old leads that went quiet
  • Follow up on outstanding preapprovals
  • Re-engage dead applications from the last 12 months

Referral Partners & Agents

  • Agent outreach with a specific opportunity in hand
  • Referral partner check-ins
  • Deliver a market insight an agent can use today
  • Set a co-marketing or joint call appointment
  • Reconnect with a partner who stopped sending
  • Meet one new potential referral source

Conversations That Advance

  • Send personal video texts
  • Ask for an introduction by name
  • Advance a live opportunity one concrete step
  • Book an appointment on the calendar
  • Make return calls before end of day
  • Deliver a status update the borrower didn't have to ask for

Visibility & Value

  • Meaningful social engagement, not scrolling
  • Comment with substance on a partner's post
  • Share a client win with permission
  • Send a handwritten note
  • Record and send one educational clip

Twenty-three a day. Four days a week. Ninety days straight.

Join the 90•23 Burn